The Fun Theory

Whilst browsing blogs (as you do), I came across an amazing ad for Volkswagen.
The website it's come from is www.thefuntheory.com - it's an ad by advertising agency DDB (where I did some work experience a couple of years ago...but that's a different story).

I really like this advert - it's not trying to sell the audience anything specifically, but it's building a great brand profile - making it seem 'fun'. As well as generating awareness & recognition.

Plus, it's just a lovely idea which makes it a really fun video to watch!

"VW calls this project the Fun Theory, and its aim is to show that people will be happier to do life's chores if they aren't so dull. The German automaker found that 66% more people took the stairs when they could tickle the ivories with their toes, and now it knows that the same sort of success can be achieved with trash.

In the next Fun Theory project, a standard outdoor garbage can was retrofitted with motion sensors linked to a pair of hidden speakers to give the illusion of a very, very deep trash receptacle. On a typical day, the garbage can eats up 41 kg (90.2 lbs) worth of garbage. Add a sound effect that makes your trash sound like it's going into a 2,000 foot deep well and a graphic that says Worldens Djupaste Soptunna; Swedish for "World's biggest dustbin," and the trash load climbs to 72 kg (158.4 lbs) ." - www.autoblog.com



This is the one from the same campaign:




I love the people describing it using sign-language!

xo