A clever advert

An advert I've heard recently & thought was especially clever, is the one for TalkTalk on Spotify. The website that you get directed to is here.
  The concept for the advertising campaign is simple - people who listen to Spotify for free (& therefore have to put up with the sponsored adverts between songs) can win a years worth of ad-free listening, by visiting the website & entering their favorite song into the TalkTalk play list...& that's it!

I like this concept for a couple of reasons. The first is because of the media being used; with Spotify, TalkTalk can target fairly specific (if a somewhat stereotypical) audience based on what music they're listening to.
The second reason I like the ad, is that it really encourages the target audience to not only visit the TalkTalk website, but to interact with the brand (by uploading their favorite track), & at the same time giving TalkTalk their email address for free, for future promotions.

The final reason I like the advert - & the main reason it caught my attention - is the way in which it was made...By this I mean, when the voice of the ad starts talking, it's taking the piss out of 'normal' adverts you hear on the radio, & then seems to emphasize with the listener by explaining that they won't have to hear any more of these adverts if they win...Very clever!

I can't find the audio on a separate website, but I did find a quote from the TalkTalk blog;

"TalkTalk's commercial director Tristia Clarke said: ""We know you want to spend your time online doing what you love – and that doesn't mean listening to ads.

"We're offering you the chance to win a year's subscription to Spotify Premium every hour – so you can listen all day, without ads interrupting the tunes.""



In other news...
Tonight I'm off to The Hamptons with Sj (the bff) for a free gig that the boy is playing with his friend The Widowmaker! Should be fun :]

Hope y'all have delightful evenings doing whatever you get up to!

xo

Ps. In order to make sure I keep up-to-date with my blog, I've decided to have a 'picture of the day' - just a random picture from the millions I seem to take all the time, & a brief description of what/who/where/etc!
The first one is:

Sj & I on Halloween just gone. I love this picture (& the rest in the series we took that night) almost as much as I love her ♥