Let's get lost...

I don't think I've liked an advert so much in ages. Only seen it on TV once though, which seems odd. Has anyone else spotted it more than me? 



I'm really liking the music too. I thought it sounded a little bit like the American Beauty music, & it seems I wasn't the only one! After a bit of a search, it turns out it is from the soundtrack from the film. It's track 2 - 'Arose', by Thomas Newman. 
Actually, listening to it is really making me want to watch the film!
But music aside, I really really love the ad. Partly because who hasn't had one of those moments - when lost in a book/your phone screen/whatever you're doing, only to look up & realise you've been in your own world for a bit? 
 Plus I personally find it pretty aesthetically* pleasing, which is always nice. 

Coincidentally, whilst looking for the youtube address for the above advert, I came across a previous Samsung ad, but this was for their 3D TV. I've seen it before, thought it was pretty cool, but never really given it much thought past that. However, I then found some more information about it here, which made the whole thing ahellofalot more interesting!
Basically;

 "The £8m campaign will include TV, press, outdoor and online advertising over a three-month period.

 In the TV campaign, which has been created by the ad agency CHI, a city grinds to a halt as giant Samsung 3D TV screens "blur the boundaries of reality".

 The ad took eight months to produce, required 81 crew members and used 1,256 TV sets to create effects including a three-storey-high cat and what appears to be South America's Iguazu Falls plunging into a city centre.

 Samsung's campaign has been masterminded by the electronics manufacturer's marketing director, Mikah Martin-Cruz, the executive behind the famous "Paint" and "Play-Doh" commercials for Sony's Bravia TV.

"The campaign really captures the spirit of 3D TV and brings to life the amazing experience the technology can deliver," said Martin-Cruz. "The launch of the first 3D TV in the UK is such a culturally significant event, we needed to do it justice with a visually exciting campaign that captures the audience's imagination and feel we have done exactly that. Creatively it's a new direction for Samsung and one that's close to my own heart.""

I had no idea that they had actually planted the TV screens all over this city in real life! Which, I think, makes it pretty impressive...

xo 

*Fully had to use Google as a spellchecker just then! But then, it's nice to also find out a proper definition of a word you think you know.