A clever advert

An advert I've heard recently & thought was especially clever, is the one for TalkTalk on Spotify. The website that you get directed to is here.
  The concept for the advertising campaign is simple - people who listen to Spotify for free (& therefore have to put up with the sponsored adverts between songs) can win a years worth of ad-free listening, by visiting the website & entering their favorite song into the TalkTalk play list...& that's it!

I like this concept for a couple of reasons. The first is because of the media being used; with Spotify, TalkTalk can target fairly specific (if a somewhat stereotypical) audience based on what music they're listening to.
The second reason I like the ad, is that it really encourages the target audience to not only visit the TalkTalk website, but to interact with the brand (by uploading their favorite track), & at the same time giving TalkTalk their email address for free, for future promotions.

The final reason I like the advert - & the main reason it caught my attention - is the way in which it was made...By this I mean, when the voice of the ad starts talking, it's taking the piss out of 'normal' adverts you hear on the radio, & then seems to emphasize with the listener by explaining that they won't have to hear any more of these adverts if they win...Very clever!

I can't find the audio on a separate website, but I did find a quote from the TalkTalk blog;

"TalkTalk's commercial director Tristia Clarke said: ""We know you want to spend your time online doing what you love – and that doesn't mean listening to ads.

"We're offering you the chance to win a year's subscription to Spotify Premium every hour – so you can listen all day, without ads interrupting the tunes.""



In other news...
Tonight I'm off to The Hamptons with Sj (the bff) for a free gig that the boy is playing with his friend The Widowmaker! Should be fun :]

Hope y'all have delightful evenings doing whatever you get up to!

xo

Ps. In order to make sure I keep up-to-date with my blog, I've decided to have a 'picture of the day' - just a random picture from the millions I seem to take all the time, & a brief description of what/who/where/etc!
The first one is:

Sj & I on Halloween just gone. I love this picture (& the rest in the series we took that night) almost as much as I love her ♥

Another little plug...

So the boy has told me to blog about the fact that he's just finished producing the second album he's done - it's called Soundtrack to Reality by The Widowmaker. 

  If you're interested, you can have a listen to the album sampler here. It's pretty good!

  In other news...
Ended up getting the mother a cute purse from Accessorize - black, with an almost tweedy effect...kinda reminded me of the Chanel 2.5;

I also found a really cute bird bath on ebay, so got that for her too! However, it seems that once you're on ebay, it's very difficult to get off! So far, I've got about 15 items in the 'watching items' section of my ebay - pretty much a mixture of cute boots - can't decide if I want some more flat ones, or maybe a small heel, 'cause there seem to be a lot around at the moment, & a heel always jazzes up an outfit...decisions!

Flat?

Okay, scratch that, I want these!

Definitely going shopping on Wednesday!

xo